Industry solutions · Retail & Commercial Real Estate
Every store, site and lease lives in a place, and its value depends on who can reach it. Icon Map puts your portfolio, your customers and your competition on one interactive map, inside the Power BI reports and Microsoft Fabric workspaces you already use.
Greater Manchester residents, Census 2021 · gold: the fictional Northway chain
Location is the decision
Where to open next, which stores to refit, which leases to renew, where the competition is closing in: these are location decisions. Icon Map answers them on a map your whole team can use, with your sales, footfall and lease data beside it and every chart filtering together.
Build portfolio and performance reports in Power BI with Icon Map Pro, select customers and sites by real drive time with Icon Map Slicer, or bring the whole picture together in Microsoft Fabric with Icon Map for Fabric.
Live site selection · Greater Manchester
Click anywhere on the map, or pick a suggested site. Icon Map's travel-time engine works out the real 5, 10 and 15 minute drive-time catchments along the road network, then counts the residents inside, the competing supermarkets, and how much of the catchment your existing stores already cover.
The catchments are calculated in your browser by the travel-time engine inside Icon Map for Fabric and Icon Map Slicer. In Icon Map Slicer, a catchment like this becomes a selection that filters every visual on the report page. Residents and the catchment profile: 2021 Census and the Index of Multiple Deprivation 2025 by LSOA; supermarkets: Overture Maps Places. All from the Icon Map Catalog. Store brands are fictional: the competitor locations are real supermarkets, shown under made-up names, and "your stores" are illustrative.
How it works
Stores, sales, loyalty postcodes, footfall and lease schedules from your semantic models, Lakehouses or warehouses, located by coordinates, postcodes or boundaries.
Power BI semantic models · OneLake · WarehouseLayer in demographics, competitors, transport and boundaries from the Icon Map Catalog, and aggregate your customers into hexagons or your own trade areas.
Icon Map Catalog: census, points of interest, boundariesCompare catchments, spot gaps and overlaps, and filter the whole report from the map: by drive time in Icon Map Slicer and Icon Map for Fabric, or by region, cluster and selection in Icon Map Pro.
Icon Map Pro · Icon Map Slicer · Icon Map for FabricAcross retail and real estate
Score candidate sites on the residents they reach, the competition they face and the overlap with your own stores, then compare them side by side.
Draw drive-time and walk-time catchments, or use your own trade areas, and see sales, customers and penetration for each one.
Map sales, margin and like-for-like growth by store, colored and sized by any measure, and drill from region to store to department.
Overlay competitor locations from the Icon Map Catalog and see where your own stores compete with each other for the same customers.
Map buildings and units with occupancy, rent and lease expiry, extrude them by value or height, and label key assets with rich cards: photo, headline and facts.
Bring availability, comparables and planning context together, and see every option against the demographics and transport around it.
Aggregate customers into hexagons by spend, frequency or segment, and see where your best customers live against the stores that serve them.
Map distribution centers, delivery zones and routes beside store demand, with flow arcs showing how goods move through the network.
Our customer success stories
MCD Global Health is a public health nonprofit headquartered in Maine, working across more than 50 countries to design and implement health programmes that genuinely change lives. Their international work spans malaria, cervical cancer, health systems strengt…
Amprion is one of Germany’s four transmission system operators, responsible for operating and expanding a critical part of Germany’s high-voltage electricity grid. Among its major infrastructure programmes is the Rhein-Main-Link, a planned underground HVDC c…
Orange Concessions is the leading public-private fiber network operator in rural France. Through long-term public service delegation contracts, it manages a rapidly expanding network infrastructure designed to bring high-speed broadband access to underserved…
Safety is a cornerstone of SNCB’s operational strategy. As Belgium’s national railway operator, SNCB places significant emphasis on the safety and security of both passengers and staff. CEO Sophie Dutordoir recently stated that all employees' work "deserves r…
North Pole Logistics is the exclusive global operator responsible for delivering presents to children who celebrate Christmas. Operating from a single distribution center at the North Pole, the organization must reach more than 900 million homes in one extend…
Map your portfolio in Power BI with Icon Map Pro, select by drive time with Icon Map Slicer, or bring it all together in Microsoft Fabric with Icon Map for Fabric.
