Why Icon Map for Aviation?

In the complex airline industry, location is key to operational and commercial success. Icon Map transforms location data into insights, helping airlines boost efficiency, refine strategy, and enhance the travel experience.

Operational Efficiency & Performance

Leverage advanced geospatial visualisation to streamline operations and enhance performance across the entire network.

Real-time Operations

Visualise live aircraft positions, flight paths, and ground vehicle movements across the global network or within specific airport hubs. Monitor in real time to identify bottlenecks, resolve ground support issues, and improve on-time performance.

Proactive Resource Management

Map the status of aircraft, maintenance crews, and parts inventories across facilities. Build a common operating picture for efficient resource allocation, faster resolution of aircraft-on-ground situations, and dynamic disruption management.

Airport & Airspace Flow

Overlay weather, NOTAMs, and ATC constraints to anticipate congestion, optimise slot usage, and maintain safety while minimising delays.

Safety & Compliance Monitoring

Track restricted zones, safety incidents, and vehicle access compliance in spatial context to strengthen safety culture and regulatory reporting.

Customer Experience & Commercial Value

Unlock new revenue opportunities and foster loyalty by gaining a deeper understanding of passenger journeys and market dynamics.

Market & Customer Analysis

Map the end-to-end customer journey from origin to destination to identify service gaps and tailor communication. Analyse passenger data, sales, and cargo volumes to identify underserved markets and inform strategic network planning.

Logistics Optimisation

Track cargo and freight movements and visualise warehouse layouts to optimise logistics, reduce transit times, and improve handling for high-value goods.

Ancillary Revenue Insights

Surface spatial patterns in lounge usage, retail uptake, and parking demand to tune ancillary offers and uplift per-passenger revenue.

Service Recovery & Loyalty

Spot disruption hotspots and proactively deploy recovery measures. Prioritise assistance for high-status customers and improve Net Promoter Score.

Strategic & Enterprise Integration

Empower the entire organisation by seamlessly integrating with existing technology and democratising access to powerful insights.

Seamless Power BI Integration

As a native custom visual, Icon Map integrates directly into your existing Power BI dashboards, consuming data from Azure-based hubs. Maximise the return on your Microsoft stack with low implementation risk.

Empowering All Users

Icon Map makes powerful spatial analysis accessible to business users across the organisation, complementing specialised GIS tools while providing a broad, interactive visual layer.

Data Governance & Security

Respect enterprise data policies with row-level security, auditability, and controlled access to sensitive operational layers.

Open Ecosystem Ready

Use Icon Map alongside real-time event streams, digital twin platforms, and AI copilots to unlock next-best-action guidance across operations and customer service.

Customer Success Stories

Orange Concessions case study screenshot

Orange Concessions, Fibre Deployment and Commercialisation

Orange Concessions, France’s leading rural fibre operator, accelerated deployment, improved commercial targeting, and is targeting a single trusted platform for fibre operations using Icon Map Pro.

SNCB case study screenshot

Transforming Rail Safety: The Power of Location Intelligence in Action at SNCB

Safety is a cornerstone of SNCB’s operational strategy. As Belgium’s national railway operator, SNCB places significant emphasis on the safety and security of both passengers and staff.