Why Icon Map for Logistics?

Icon Map turns siloed supply‑chain data inside Power BI or Microsoft Fabric into location‑aware insight, delivering leaner operations, stronger resilience, and profitable growth.

Operational Visibility & Efficiency

Leverage real‑time geospatial visualisation to monitor end‑to‑end flows, streamline dispatch, and cut dwell times.

Dynamic route optimisation

Recalculate optimal road, rail, or sea legs in response to traffic, weather, or capacity constraints.

Predictive maintenance hotspots

Identify assets with rising failure risk and schedule works before breakdowns disrupt flow.

Yard & port heat‑maps

Highlight congestion and idle equipment to speed turnaround and maximise berth and dock utilisation.

Live fleet & asset tracking

View vessels, trucks, rail wagons, and containers on a single map to reduce search time and demurrage.

Turnaround & dwell‑time dashboards

Surface variances against service‑level targets and focus teams on the highest‑impact delays.

Network Resilience & Sustainability

Strengthen situational awareness, anticipate disruption, and meet ESG commitments across multimodal corridors.

Bottleneck early‑warning layers

Combine AIS, IoT, and road sensors to flag emerging queues or capacity pinch‑points.

Disruption response mapping

Display alternate terminals, depots, or interchange points to reroute cargo swiftly.

Carbon‑intensity visualisation

Map emissions, fuel burn, and empty‑run mileage to support net‑zero strategies.

Risk & compliance overlays

Track hazardous‑goods corridors, customs zones, and security alerts to maintain regulatory adherence.

Climate & severe‑weather impact models

Overlay storm tracks, flood zones, or heat advisories to protect people and assets.

Commercial Insight & Growth

Fuse demand, capacity, and market data in spatial context to unlock new revenue and guide strategic investment.

Lane cost‑to‑serve analysis

Compare profit, volume, and margin by origin‑destination pair to refine pricing and service levels.

Customer segmentation maps

Visualise top clients, churn hotspots, and underserved regions to prioritise sales activity.

Expansion & M&A scenario planning

Overlay competitor networks, terminals, and free‑zone incentives to test growth options.

Capital investment drill‑through

Present portfolio‑level maps with instant drill‑down to project KPIs, strengthening business cases.

Market‑demand forecasting

Combine economic indicators and trade flows to predict where capacity will be required next.

Customer Success Stories

Orange Concessions case study screenshot

Orange Concessions, Fibre Deployment and Commercialisation

Orange Concessions, France’s leading rural fibre operator, accelerated deployment, improved commercial targeting, and is targeting a single trusted platform for fibre operations using Icon Map Pro.

SNCB case study screenshot

Transforming Rail Safety: The Power of Location Intelligence in Action at SNCB

Safety is a cornerstone of SNCB’s operational strategy. As Belgium’s national railway operator, SNCB places significant emphasis on the safety and security of both passengers and staff.