Some of the companies that use Icon Map

Icon Map - Location Intelligence for Power BI

Icon Map Pro and Icon Map Slicer are powerful custom map visuals for Microsoft Power BI that unlock mapping capabilities far beyond the built-in options. For reports that must use certified visuals, there is Icon Map Lite.

All three let you work with custom basemaps, advanced layers, and dynamic styling, so you can create clear, interactive maps that fit your data and your story.

Whether you're plotting thousands of points, analyzing regions, or building highly tailored geospatial dashboards, Icon Map gives you the flexibility and performance to make maps a central part of your reporting.

Icon Map in a Power BI report, playing on a laptop

Explore working examples of Icon Map in our Showcase Gallery

Three map visuals for Power BI

One map for every kind of report

Icon Map Pro and Icon Map Slicer are the most capable maps for Power BI: Pro highlights your report, Slicer filters it. When your organization allows certified visuals only, choose Icon Map Lite.

Icon Map Pro

Highlights the report

Every layer and every basemap. Select on the map and the rest of the report highlights to match, and the other way round.

25 data layer variants: circles, clusters, icons, heatmaps, H3 hexagons, 3D columns, flows and boundaries
35+ basemap styles built in, plus ArcGIS, Azure Maps and the Icon Map Catalog
Cross-filters and cross-highlights both ways, with lasso and distance tools

Free developer license for building reports

Explore Pro

Icon Map Slicer

Filters the report

The map becomes the slicer. Draw a selection and every visual on the page filters to it.

Select with a circle, a drawn area, a boundary, travel time or whatever is in view
Keeps the selection in step across pages with Power BI's slicer sync
3D terrain that drapes your data over the real world

Free developer license for building reports

Explore Slicer

Coming soon

Icon Map Lite

Certified by Microsoft

For reports that need a certified visual. Everything runs inside the visual, down to street-level basemaps stored in the report.

Shows in PDF and PowerPoint exports and email subscriptions, as only certified visuals can
No network requests: your data, uploads and selections stay in the report
A world map built in, with street-level detail from the free Basemap Builder

Free one-month trial on Marketplace

Explore Lite

Pro and Slicer work side by side: let one map filter the page while another highlights it.

* Free developer licenses for Icon Map Pro and Icon Map Slicer last 6 months. They cover building reports in Power BI Desktop and editing them in the Power BI service.

Images from the live examples on each product page. Map data © OpenStreetMap contributors, OpenMapTiles, Protomaps, Overture Maps Foundation, NYC PLUTO, swisstopo; contains modified Copernicus Sentinel data.

Which one do I need?

The short version, side by side.

	Icon Map ProHighlights	Icon Map SlicerFilters	Icon Map LiteCertified
When you select on the map, the rest of the report	Highlights to match	Filters to the selection	Filters to the selection
Basemaps	35+ styles, ArcGIS, Azure Maps and your own	35+ styles, ArcGIS and your own	A world map built in, plus street-level detail you upload
Layers from the Icon Map Catalog
3D terrain
3D models Coming in 1.1.0.12
BIM models Coming in 1.1.0.12
Rows in a single visual	Up to 480,000	Up to 480,000	Up to 480,000
Certified by Microsoft
Shows in PDF and PowerPoint exports and email subscriptions
Power BI Report Server, Embedded and Publish to web
Try it free	Free developer license for 6 months	Free developer license for 6 months	One-month trial on Microsoft Marketplace

Not sure? Start with Icon Map Pro. If a certified visual isn't a requirement, Pro and Slicer do more than Lite.

Looking for Icon Map v3?

The older Icon Map v3 map visual was retired from Microsoft AppSource in March 2025 and is no longer supported. Upgrade to Icon Map Pro or Icon Map Slicer for full support and far more capability, or to Icon Map Lite if your reports must use certified visuals.

Icon Map